Fear Factor: Campus Crusade Changes Name

Logo of Campus Crusade for Christ.

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The Islamic Faith continues to roll unabated against the remaining bastions of Christianity. Why not change your name to “We’re lukewarm so as not to offend anyone in the name of Jesus”?

“We think the name of Jesus and his love is the most attractive thing on the planet, and to do anything to make it seem forced or that we’re trying to cram it down anyone’s throat is just not necessary,” Sellers said. “We’re constantly trying to eliminate things that are a barrier or obstacle.”

What a name change does is weaken your branding, dilutes what Jesus died for as He spent three years offending the world, and it shows how intolerant Islam really is. Why are we not hearing an outcry from the militant Buddhists out there?

Maybe Buddhism understands at least a name is just a name. A rose by any other name smells just as sweet.

“It’s become a flash word for a lot of people. It harkens back to other periods of time and has a negative connotation for lots of people across the world, especially in the Middle East,” said Steve Sellers, the CCCI vice president and U.S. national director who is leading the name change project. “In the ’50s, crusade was the evangelistic term in the United States. Over time, different words take on different meanings to different groups.”

So Campus Crusade and Mr. Bright get a big thumbs down from me.

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